Influencer marketing works.
Scaling it is the hard part.

We handle every step, from finding the right creators to processing the final payment.

HOW WE WORK TOGETHER

You direct the program. We run it.

Every program is different. We adapt our role to how closely you want to be involved, from full strategic partnership to pure execution. What stays constant is that we own the operational layer, end to end.

You always own

Budget approval

Performance metrics

Campaign goals

Final sign-off

Flexible - You or Us

Program strategy

Creator approvals

Content approvals

Creative direction

We always handle

Creator sourcing & outreach

Negotiation & rate optimisation

Creator guidance

Content review

Payment processing & tracking

Campaign reports

The technology

Built over 10 years. Continuously improved. Now accelerated by AI.

Scale isn't just headcount, it's the systems behind every step. We've invested in technology from day one because great service at scale requires great systems.

Ten years of that investment is what sits behind every program we run.

Creator matching

We identify and qualify creators at scale, filtering for audience quality, demographic fit, and content alignment, so only the right creators make it to your program.

Data-backed pricing

We analyse market rates across thousands of deals to ensure your programme is always competitively priced. No guesswork, no overpaying.

Content review and approval

Every content submission, review, and approval flows through our platform. No email chains. Full visibility for your team at every stage.

Global creator sourcing

We find creators wherever they are, not limited to a fixed roster, but sourced specifically for your program's audience and goals.

case studies

Results that speak for themselves

Skillshare
Scaling to 770+ videos per month.

18,000 videos

3,000+ creators

12,14% Convertion Rate

Skillshare already had a successful YouTube programme. They came to Makrwatch when they needed to scale without scaling their internal team. By 2021 they were publishing nearly 800 videos a month.

Read the case study →
Bokksu
From zero to #1 acquisition channel.

1,162 videos

70% new customers

1,16% CTR

Bokksu spent four years trying to make influencer marketing work in-house and couldn't. Within months of partnering with Makrwatch, YouTube became their single biggest customer acquisition channel.

Read the case study →
Wren
From niche testing to full YouTube scale.

1,000+ sponsorships

30+ deals/month

$100k+ pilot scaled

After early YouTube success, Wren partnered with Makrwatch to scale creator marketing faster and more profitably. Within months, YouTube became one of Wren’s strongest customer acquisition channels, expanding from dozens to hundreds of sponsorships across highly targeted audience niches.

Read the case study →
How we're built

Service on the surface. Systems underneath.

Most agencies build only the service layer. We built all three, because we understood early that service without systems doesn't scale.

What clients experience

Service

Responsive account management, careful creator relationships, clear communication, and results you can measure.

What makes it consistent

Process

Documented, repeatable systems for every step: sourcing, outreach, negotiation, contracting, execution, review, payment.

What makes it scalable

Technology

Proprietary software built over ten years. AI-assisted creator qualification, algorithmic rate optimisation, and streamlined review and payment workflows.

Ten years at the center of the creator economy

$27M+

Distributed to creators

34,000+

Sponsorships executed

7,400+

Creators Sponsored

118

Countries Reached

Ready to improve your influencer program?

Tell us where you are.
We'll show you how we can help.

Already running a program? We can plug in at any stage.

**Take into account the values presented in your other acquisition channels, such as Facebook ads or direct conversions.
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