We handle every step, from finding the right creators to processing the final payment.
Every program is different. We adapt our role to how closely you want to be involved, from full strategic partnership to pure execution. What stays constant is that we own the operational layer, end to end.
Budget approval
Performance metrics
Campaign goals
Final sign-off
Program strategy
Creator approvals
Content approvals
Creative direction
Creator sourcing & outreach
Negotiation & rate optimisation
Creator guidance
Content review
Payment processing & tracking
Campaign reports
Scale isn't just headcount, it's the systems behind every step. We've invested in technology from day one because great service at scale requires great systems.
Ten years of that investment is what sits behind every program we run.
We identify and qualify creators at scale, filtering for audience quality, demographic fit, and content alignment, so only the right creators make it to your program.
We analyse market rates across thousands of deals to ensure your programme is always competitively priced. No guesswork, no overpaying.
Every content submission, review, and approval flows through our platform. No email chains. Full visibility for your team at every stage.
We find creators wherever they are, not limited to a fixed roster, but sourced specifically for your program's audience and goals.
18,000 videos
3,000+ creators
12,14% Convertion Rate
Skillshare already had a successful YouTube programme. They came to Makrwatch when they needed to scale without scaling their internal team. By 2021 they were publishing nearly 800 videos a month.
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1,162 videos
70% new customers
1,16% CTR
Bokksu spent four years trying to make influencer marketing work in-house and couldn't. Within months of partnering with Makrwatch, YouTube became their single biggest customer acquisition channel.
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1,000+ sponsorships
30+ deals/month
$100k+ pilot scaled
After early YouTube success, Wren partnered with Makrwatch to scale creator marketing faster and more profitably. Within months, YouTube became one of Wren’s strongest customer acquisition channels, expanding from dozens to hundreds of sponsorships across highly targeted audience niches.
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Most agencies build only the service layer. We built all three, because we understood early that service without systems doesn't scale.
What clients experience
Responsive account management, careful creator relationships, clear communication, and results you can measure.
What makes it consistent
Documented, repeatable systems for every step: sourcing, outreach, negotiation, contracting, execution, review, payment.
What makes it scalable
Proprietary software built over ten years. AI-assisted creator qualification, algorithmic rate optimisation, and streamlined review and payment workflows.
Distributed to creators
Sponsorships executed
Creators Sponsored
Countries Reached
Already running a program? We can plug in at any stage.