Thank you for using the Makrwatch websites.  The websites are provided by the midgame Inc., a Delaware corporation, doing business under the name Makrwatch. Makrwatch operates several websites including themidgame.com and makrwatch.com. Please read this Privacy Policy to learn more about our privacy practices related to your use and access of our websites (the “Sites”).

Our policy to respect your privacy regarding any information we may collect while operating our websites.

This Privacy Policy is intended to help you better understand how we process your personal information, and governs how Makrwatch may use, transfer, store and disclose such personal information in connection with your use of the Sites.

“Personal information” or “personal data” means any information about an individual from which that person may be identified.  For example, it may include your name, telephone number, company, email address, and in some cases your IP address.

“Personal Information” does not include data from which the identity of an individual has been definitively removed along with any identifiers connected to such individual (also known as anonymous or anonymized data).

This Privacy Policy applies to personal information collected when you:

This Privacy Policy applies to personal information collected when you:

BY ACCESSING OR USING OUR SITES AND/OR OUR SERVICES, OR SUBMITTING INFORMATION IN CONNECTION WITH YOUR USE OF THE SITES OR THE SERVICES, YOU ACKNOWLEDGE AND AGREE THAT YOU HAVE READ THIS PRIVACY POLICY AND THAT YOU AGREE TO THE TERMS OF THIS POLICY.

Makrwatch reserves the right to revise this Privacy Policy at any time for any reason. If we make revisions to this Privacy Policy, we will post the revised Privacy Policy prominently on the Sites, with the "last updated" date revised accordingly. If we make material changes regarding the personal information collected by the Sites and/or the Service, we may also post a notice on the Sites that the Privacy Policy has been updated and/or send you an email or other notification through the Service.  If express consent is required by applicable law for the lawful collection, use, or disclosure of information about you, we will obtain that consent. We encourage you to review this Privacy Policy regularly for any changes.  Your continued use of the Sites and/or the Services (or any part thereof) and/or your continued provision of personal data to us after the posting of the revised Privacy Policy will be subject to the terms of the then-current Privacy Policy.

When you visit the Sites or use the Services, we may collect the following information:

Our platform uses YouTube’s Application Programming Interface (“API”) to collect data from YouTube concerning videos that have been posted to the YouTube platform. We may use the API to collect the following information:

You can find information about YouTube’s privacy practices here: https://developers.google.com/youtube/terms/api-services-terms-of-service

You can find information about Google's Privacy practices here: https://policies.google.com/privacy

We may collect information that is publicly available on other third party websites.  For example, if you have an Instagram account, we may collect information about your account that is available to the general public.

We or authorized third parties may collect certain information by automated means using cookies, web beacons, and server logs for analytic purposes.  Makrwatch may track users use of the Sites and the Service, but does not track users across third party websites.  A cookie is a small text file that is stored on a user's computer for record-keeping purposes.  When you visit or access the Sites, we may by means of cookies, beacons, tags, scripts, and/or similar technologies automatically collect technical information about the devices and software you use to access the Sites and/or the Service, such as the type of Internet browser or mobile device you use, the website or source that linked or referred you to the Sites and/or the Service, your IP address or device ID (or other persistent identifier that uniquely identifies your computer or mobile device on the Internet), the operating system of your computer or mobile device, and other similar technical information.  Typically, all technical, analytics, and usage information is gathered by Makrwatch in anonymous form and does not identify you personally.

We may use both session ID cookies and persistent cookies.  These technologies (or a combination of them) are used to help us:

You may manage your cookie preferences as further explained in section seven: Your Choices.

In connection with your access and use of the Sites and/or the Service, we may process “Aggregated Data”, such as statistical or demographic data. Aggregated Data may be derived from personal data, but is not considered personal data under the law if it does not directly or indirectly reveal your identity. For example, we may aggregate usage data to calculate the percentage of users accessing a specific feature of our Sites and/or the Service.  However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be processed in accordance with this Privacy Policy.

Makrwatch uses your personal information in the following instances:

Aside from disclosing your information to those of our personnel who are authorized to process the information in order to provide the Sites and/or the Services and who are committed to confidentiality, we disclose your personal information only to the third parties as described below.

We may share your information with brands that are customers of Makrwatch.  Brands may use that data to decide whether or not to enter into sponsorship relationships with individual creators, and to monitor the performance of those creators.

We share personal information with third parties that provide services to help us provide the Sites and/or the Services and to otherwise operate our business.  Depending on how you use the Sites and/or the Service, the following categories of third parties collect data on our behalf or receive personal information:

For a list of all third-party service providers we use, please contact us at privacy@makrwatch.com. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions, unless the data is rendered fully anonymous.

If Makrwatch enters into a merger, acquisition or sale of all or a portion of its assets or business, your personal information may be one of the transferred assets. Should such a sale or transfer occur, Makrwatch will require the buyer to treat your personal information in a manner that is consistent with this Privacy Policy.

Personal information that we collect about you through the Sites and/or the Service may be shared with the employees, contractors, and agents of Makrwatch and our affiliated and subsidiary entities (“Affiliates”) who are involved in providing or improving the Sites and/or the Service that we offer to you. We obligate the employees, contractors and agents of Makrwatch and our Affiliates to ensure the security and confidentiality of your personal information and to act on that personal information only in a manner consistent with this Privacy Policy.

Makrwatch may disclose your personal information that we have received through your usage of the Sites and/or the Service without your consent when we believe in good faith that the disclosure is required to comply with applicable law or respond to lawful requests or legal processes (such as a subpoena, warrant, court order, etc.) for the purpose of assisting law enforcement and legal authorities in the prevention, detection or prosecution of crime.

If you have not otherwise opted out, or if you have opted in to receive direct marketing emails from us, we may use your personal information to send you marketing information about the Sites and our products and services we think may be of interest to you. For instance, when you request additional information regarding the Sites and/or our products and services or sign up for our newsletter, we may ask if you wish to opt in to receive marketing communications from us. This is what we call direct marketing. We carry out direct marketing by email and phone. We obtain consent to send you such communications where required under applicable local laws.

If you no longer wish to receive marketing communications, you have the right at any time to opt out.  The easiest way to opt out is to use the unsubscribe link that you will find at the bottom of each communication. You may also manage your direct marketing preferences as further explained in section seven Your Choices.

If you would like to correct or update certain personal information (such as your contact information) please contact us at privacy@makrwatch.com and we will use reasonably efforts to correct and/or update such information.

You may manage your receipt of marketing and other non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any of our marketing e-mails. We will use commercially reasonable efforts to process such requests in a timely manner.

With respect to your choices regarding cookie and other tracking technologies, most web and mobile device browsers automatically accept cookies; however, you may manage your cookie preferences, by altering the cookie settings in your browser settings at any time.

While tracking is widespread over the internet, there are things you can do to minimize these activities, as explained here:

You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browsers.  Please note, however, that by blocking or deleting cookies used on the Sites, you may not be able to take full advantage of the Sites.  In addition, please note that even if you opt out of targeting/advertising cookies using the mechanisms above, advertisements may still be visible to you when using the Sites.

Makrwatch does not process or respond to web browsers' "do not track" signals or other similar transmissions that indicate a request to disable online tracking of users who use our Sites. And/or Service

Your personal information is processed for the period necessary to fulfill the purposes for which it is collected, to comply with legal and regulatory obligations and for the duration of any period necessary to establish, exercise or defend any legal rights.

In order to determine the most appropriate retention periods for your personal information, we consider the amount, nature and sensitivity of your information, the reasons for which we collect and process your personal data, and applicable legal requirements.

In some instances, we may choose to anonymize your personal data instead of deleting it, for statistical use, for instance. When we choose to anonymize, we make sure that there is no way that the personal data can be linked back to you or any specific user.

We have put in place reasonable and appropriate security measures designed to prevent your personal information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. For example, we use encryption, secure socket layer, firewalls, and password protection. In addition, we limit access to personal information to those employees, agents, contractors and the third parties who have a business need-to-know.

No method of transmission over the Internet, or method of electronic storage, is 100% secure, and while we take reasonable steps to provide secure services, by using the Sites, you understand and assume the risks associated with your activities on the internet.

Makrwatch does not collect any payment information in connection with the use of the Sites. We may contact payment information for the payment of fees for the use of the Service. All credit card numbers are encrypted and transmitted in encrypted form to Makrwatch’s third party payment processor. Makrwatch does not have access to or store any credit card numbers.

Makrwatch does not require you to provide any sensitive data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic, and biometric data to use the Sites or the Service.

Use of the Sites is not intended for individuals under the age of 16. Without limiting the foregoing, Makrwatch does not target the Sites and/or the Service to persons under the age of 16 and does not knowingly collect personal data from minors.  Therefore, we ask you not to provide us with personal information of persons under the age of 16. If we learn that personal information of persons under 16 years of age has been collected on or through the Sites, or the Service then we may terminate access to the Sites and/or the Service for that individual.

The Sites may contain links to other websites that are not controlled by Makrwatch (“External Websites”). By clicking on links to External Websites, the operators of the External Websites may collect your personal information. We are not responsible for the content or privacy practices employed by the operators of any External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies.

Makrwatch and its servers used to provide the Sites and the Service are operated in the United States. If you are located outside of the United States, please be aware that your information, including your personal data, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the Sites and/or the Service, you hereby irrevocably and unconditionally consent to such transfer, processing, and use in the United States and elsewhere.

Should you have any questions, concerns or a complaint about this Privacy Policy, please contact Makrwatch via email at privacy@makrwatch.com or by writing to us at the following address: